AI, in practice
One AI integration that earned its keep, or did not: what it cost, what it changed, and what we would do differently.
Newsletter
Field notes, monthly.
One email a month from the studio: practical notes on putting AI to work, making technical decisions and launching products, taken from work we actually did. Written by the person who did the work, not by a marketing calendar.
What is inside
Three sections, every issue.
The decision
One technical call and the trade-offs behind it, written down so you can reuse the reasoning on your own.
Launch notes
What moved the needle on a launch: store review, payments, analytics, and being found in search and AI answers.
Archive
Past issues.
Every issue is published on the web after it is sent, so you can read before you subscribe.
Issue 01Coming soon
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